A beautiful identity for a Chinese restaurant in San Francisco.
The vivid blues against the eye-catching noodles in various different abstractions are quite striking and bold, and very unusual for a Chinese restaurant.
As the designer says, “The logo plays with the delicate nature of noodles, a main staple on the restaurant’s menu. We also noticed a similarity to the structure of tubular neon signs that are often associated with Chinese street food. In addition to the logo, we created a rich, colorful visual language using only the aforementioned humble noodle. Using a scanner, designers experimented with raw and cooked noodles to create a number of flowing, abstract images.”
Via September Industry.